Atlanta Regional Commission
The Atlanta Regional Commission (ARC) is the regional planning and intergovernmental coordination agency for the 10-county Atlanta region. They came to us with a need to create better awareness and understanding of the ARC WorkSource Program. A program which runs career resource centers throughout the state to assist job seekers with a variety of career assessment, training, and job search support.
Our insight: In many cases, job seekers need a change advocate. An organization with the means, the mission, and the desire to make a difference for them.
Our conclusion: The WorkSource program offers the right way to find the right job.
~real world work~
Out of Home
Photos of actual placements throughout Metro Atlanta.
Digital Ads
Amid the COVID-19 pandemic, Career Resource Centers were closed and services were shifted to remote access. We immediately adjusted our messaging, developed a webinar resource page for the ATLWorks.org website, and shifted our program to focus on digital outreach.
Agency: Rocket Camp | CD: Christy McCreery | Writer: Lisa Balser