University of Tennessee at Chattanooga

Gary W. Rollins College of Business

We were asked to create a distinctive and enduring brand for the newly re-named Rollins College of Business at the University of Tennessee at Chattanooga. We did it in a way that reflected the findings from our brand audit and subsequent strategic direction; depicting the college’s exciting new direction and its quintessentially Chattanooga attitude: Distinctive, earnest, welcoming.

 

Manifesto

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