Design Essentials

Design Essentials needed a campaign that established a stronger brand connection, built on a better-defined brand persona and one, universal core belief. They needed an ownable look and voice across all messaging to strengthen brand equity and recognition across digital, print and social platforms. That’s where we came in with…


More than just a physical feature, hair is deeply personal. From style to cut to color, hair is a commitment. To some, it can be a source of frustration. To others, a point of pride. For most, it is a lifelong relationship filled with highs, lows, and everything in between.

Design Essentials believes that everyone deserves to feel beautiful. Their products can give you the fresh start you need or keep you crowned with certainty through every step of your day. It’s a brand committed to helping you achieve your best hair because they know that beauty begins with confidence.