Delta Holiday Gift Card Campaign
Sometimes - well, this one time - you get briefed on 2021’s holiday campaign in June, when for the first time since March of 2020, things are looking UP (and not the daily Covid case count 😎).
Certainly this holiday season will be one for worry-free reunions with loved ones, easy breezy times in the airport, no more travel restrictions, maybe masks will even be gone by then??? – you name it all-around, pre-Covid good times.
And then, sometimes – well, this one time – the Delta variant strikes (or as we prefer to call it, the B.1.617.2 variant), and then Omicron, and the brand campaign you’ve been working on for 3 months ~pivots~ to a gift card campaign, because Delta gift cards are good for wherever we fly, whenever you’re ready 🙃
~real world work~
Video
Social
Agency: Rocket Camp | CD: Christy McCreery | Writer: Michelle Turpin