SPOT Satellite GPS Messenger

Get lost, discover every nook and cranny of this beautiful rock we live on.
If it all goes wrong, get found.




In-Store Game

SPOT makes shopping at REI even more of an adventure than usual with SPOT Survival, a choose your own adventure game. 


Throughout your shopping experience, SPOT will notify you of decision points.
Your decisions will be judged along the way and ultimately, you will be rewarded for playing – SOS or not! 


Trailhead Vending


Going outside is very exciting. It can make you forgetful. These solar-powered vending machines provide all the necessities
for a successful (and safe) venture into the wild – from First Aid Kits to forecasts. A portion of the proceeds are donated to park and trail upkeep.


Copywriter: Shevek Anandan